A new idea that just occured to us today. It could use some fine tuning, but here's the basic idea.
Happen to come to The English Cottage almost every day for coffee or tea to go? Have a tendency to forget your travel mug when you come in? Join the Cup Loan Program. For around $5 a month you get a pair of cups with an assigned number on it and a Frequent Business Card that states the cups' number and your name. We hold on to one cup at a time for you. Present us with your used cup from your previous visit and your Frequent Business Card and we'll give you your freshly cleaned cup with fresh coffee, tea, or whatever you'd like in it.
What's the purpose of the Frequent Business Card in all of this? For now, it's for identification purposes. That way, we don't give your travel mug to another customer who may have found your mug by accident. It also enables you to drop a mug off at the end of the work day instead of the next morning if you'd like. Having a Frequent Business Card means that you don't have to present a mug to get your other mug, but it also means that people can't present your mug to get your other one.
What happens if you decide to terminate your Frequent Business Cup Loan account? Bring us whatever mug you have left and your Frequent Business Card. All you have to do is not pay your account fee for the next month to terminate your account. However, we keep a credit card number on your account file. If you fail to bring your cup and card to us, we will charge five dollars a week for their return. Seem a bit extreme? We know, but we are trying not to waste resources. Should the plan become popular, we'll need your loaned cups for the next customer.
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